"It is more important to click with people than to click the shutter"
Alfred Eisenstaedt 1898-1995

The quote above by one of the world’s greatest photographers says it all.


Well, almost all. Of course, you also need to have some other abilities and attributes.


What may surprise you is that you don’t need to have a lot of photography experience and technical ability. Not to start with anyway. No amount of technical ability will get families to relax, be themselves and have fun while you’re shooting them. No amount of technical ability will capture the kind of images that your clients will treasure for their whole lives.


That’s why the people skills are so important. And why they’re at the top of our list.

Duo Photography Franchise Business

Can you do it?

Of course you can with our BIG training and MASSIVE support.

Can I do it? It seems like so much work to learn to become a professional photographer!


We have a history of great successes with our training program. No matter your skill level, if you have a “can do” attitude and a creative flair we can train you to success.


Our initial Intensive Induction Program is designed to teach you everything you need to know in order to start earning a living as a professional photographer. In fact, you will be starting to earn an income by the end of week three and by the time your induction training is complete at the end of eight weeks, you will be well on your way earning a good living.

Stage one: Initial induction


The first weekend and two full weeks of training are held at our head office in Upper Hutt. This time is designed to help you acclimatise and familiarise yourself with the Duo Way, and meet our family of helpful staff and your tutor. Travel and accommodation is all included within the franchise fee.


Stage two: Hometown business building and one-on-one training


This stage is conducted in your hometown or territory. Your tutor will be with you in your territory working with you one-on-one. This is where you and your tutor lay the groundwork down for your business in terms of generating leads, managing workflows, setting up shoots and learning all the photography skills you will need to run a successful studio.


Stage three: Qualification and further mentoring


Training doesn’t stop! This stage starts at the end of eight weeks. Your induction is finished and you have all the skills and knowledge and practical experience to run your business. A stress free final test will highlight any further specific coaching needs. You are then involved in our remote weekly coaching sessions for three months to help further support your business and technical photography needs.


Ongoing support


Your success is our success. Support is always on hand. There are visits, conferences, speciality training and much more. This is where being part of a franchise really pays off. You are never alone. You are part of a network of likeminded people who all share the same vision, challenges, successes and inspiration. Everyone is there to help.